I know that a lot of authors publish books and then leave it at that. No promoting, no marketing, just laying it all out there and hoping for the best. Some authors do well with this method - if your story is good enough, it will promote itself, right? - others not so much.
I know that promoting works, I've done it and so far, the Authority series has done pretty well however I still haven't had the kind of response I thought I'd have. I worked hard on these books. It was a long process (one that still isn't over yet) and I guess I was hoping that more people would be eager to share it, respond to it and be involved. That isn't the case though.
I'm an anxious person - like, really anxious. I stay awake at night wondering why it isn't doing as good as it should. Am I being a pain in the ass by talking about it so much? Am I following the right steps to ensure it's name gets out there on Instagram, Facebook, Google+, Twitter*DeepBreath*GoodReadsBlogsMyspaceTumblr... *Exhale*. This list goes on forever... I'm not interested in paying to promote on these outlets. I want to do this as cost-effectively as I can even though I know that it would probably help...
The problem is is that with Facebook, you are preaching to your friends, family and old high school nemesis' who are only on there to see if you've gotten fat (I have), addicted to drugs (No, but I'm sure I could this time of year) or have had ugly children ( I win on the baby-making front! They're gorgeous!). If they weren't the first ones to buy your books, they aren't going to. Instagram has a bajillion 'Authors', most of whom have publishers to promote for them and the entire day to sit around and come up with promo pics and contests. I'm a stay at home mom who homeschools my daughter and looks after the neighborhood kids. Cooking, cleaning, eating and sleeping come along at some point and before I know it I'm laying in bed telling my husband, "Not tonight, I'm too tired" and stressing over the fact that I didn't sell a book that day, post 5 pictures on Instagram or update my Fans on Facebook about my new cover reveal for the next series I'm starting. Did I bathe Darius? Does Brooklynn have that play date tomorrow?
I'm exhausted and at the end of my wits. When did writing and my book - the one that I love, fanaticize about and cherish like my child - become a chore? It's easy to get sucked into the Googolplexian (It's a real number) articles on Pinterest (Should I create a board for my books?) about marketing your novels and they all seem so easy when you're reading them but then one article sends you a link to another article and so on and before you know it you're watching a tutorial on how to apply fake eyelashes as a moustache to your cat to accentuate it's ears and wondering what the f$#@ this has to do with promoting.
My brain cant keep up with it.
I want to go back to a time when I was excited for my books, not filled with anxiety. I want their content to speak for itself and mostly I just want to sit back and write more. I want to stop stressing over whether or not I should go to a writers convention, do a book signing or host another contest.
I guess the real question here is to promote? Or not to promote? Do I leave it all up to faith and trust in the storyline or do I ensure that they are in readers faces, a constant reminder that, "Hey! Here is an amazing book just waiting to be read?"